he emerging market is about to become the Wild West. Rather than waiting for the future to arrive, we intend to use the market instability to our advantage.

There are no guarantees who will end up the winner in this market. Here’s why...

	DVD
	DVDs offer more than just features...they offer a non-linear platform for everything from movies to non-fiction to training to travel. This non-linear platform is much more like a book than a movie. As DVDs reach critical mass (2003 was the turning point), the production of non-traditional titles will explode.
	Broadband
	Broadband offers more than just “Movies on Demand.” It offers advertisers, facing a fragmented market and services like Tivo, a way to avoid advertising all together. No longer will individuals need a broadcast license or cable operator...just a server. As advertisers continue to face increasing obstacles to reaching their customers, they will become content creators to attract them.
	Digital Film
	Digital Film, or HD, will be the dominant distribution format within the next 10-15 years (probably much sooner). This dramatically lowers the cost of getting films to the theaters. It also changes how theaters can provide the films. This in-turn provides independent filmmakers with full access to a mass market. The result will shake the movie industry to its core as the tried-and-true calculations of profit and loss become obsolete.

All of these situations will provide the following opportunities:

	Market Instability
	Those in control of a market can usually only maintain control if the equation remains stable. When the equation changes, the gaps that are created provide a window of opportunity. Many equations are about to change dramatically. Large gaps will occur and those ready to fill those gaps will have access to all areas of the market.
	Demand for Less Expensive Production
	A widening market will result in more money being spent on media but less on each individual unit. Current leaders will have a difficult time competing in this arena.
	Decentralized Production Capacity
	You will no longer have to live in a “Media Hub” or even a city to capitalize on a revolution that only exists as electrical signals. Whether you are in Iowa or Zimbabwe, you will have access to the production markets.

The Pixel Corps is preparing our members to be uniquely positioned to capitalize on these opportunities.